If you are a business owner, or someone tasked with marketing a small business with limited resources, online marketing may appear complex and confusing.
"Experts" will offer you expensive software tools and consulting that will "get you an immediate return." Chances are you don't have the time or knowledge to see value from these options.
I know, because I have been there.
This free course breaks down the process of taking an offline business and marketing it online. It explains what you should focus on first to save time and get results. It also recommends tools that will help you market your business without making things overly complex, or expensive.
The marketing landscape is evolving every year. The rise of social media, online shopping and mobile device usage means that businesses have to adapt their marketing.
In this first lesson we give you reasons why you should market your business online, no matter what product or service you sell.the majority of your potential customers are online.
From automated emails, to social media posting, to website tracking analytics, and retargeted ads and SEO there are as many ways to market your business online. Where do you start? What is going to get you the best return?
In this lesson we discuss what you should focus on first.
The great thing about online marketing is that you have a wealth of software tools that are there to help you.
Gone are the days of expensive on premise software suites that cost thousands to implement and require a full time administrator to keep running.
If you are going to drive vistors to your business online, you must give them the best possible experience. You also need to find ways to capture their information and learn what interests them.
In this lesson we give you some direction as to optimizing your Web presence and the value of landing pages.
Email has been around for a number of years now, but it is still an effective medium to reach people. However, it needs to be used sensibly and the results need to be tracked. If you already have a list, what should you do with it?
In this lesson we show you why email is still important and how to manage and communicate with your email list to get the best results.
If you have the budget, paid advertising is a great way to grow traffic to your website. However it is also easy to spend a lot of money for little return if you don't think through the process and make sure you are capturing this traffic effectively.
In this lesson you will learn about the different types of paid online advertising and which works best for which type of business. We also look at why landing pages as so important.
The majority of your customers will be on some form of social media. The trick is to understand which social platform they are on and how best to engage with them without turning them away.
In this lesson we discuss which social platforms attract specific audiences. We also look at how best to get your message out to them.
In this final lesson, we sum up what you have learn't and give you some next steps. We discuss priorities and further reading and training options.
We also provide a list of resources that will help you market your business online, especially if you have a small marketing team.